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Divergent Method™ Services and pricing Work What we invented Studio Lab Contact
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Innovation lab · Texas · Florida · California · Europe

We invent what we then build.

Some of our ideas no longer need us.

See the work The Divergent Method™

Three ways to materialise an idea. At the centre, divergent thinking.

2M+Visitors to a single exhibition
75.000People documented in La Florida
30.837Students reached in Texas
3Continents with active deployments
20Years inventing projects
Where you come in

Three different conversations. Pick yours.

I run a cultural institution

I have heritage and no idea how to activate it

An archive, a collection, a building or an anniversary that has to become a programme, an audience and funding.

  • Full script and museography
  • A platform still alive after closing
  • Sponsorship and fundraising machinery
How we work with institutions
I run a European company

I want to enter the US without burning the budget

Three months of real sales in pilot locations to find out whether your product works there, before investing seriously.

  • 600 dollar entry fee
  • Our own company in Texas
  • A decision backed by data, not intuition
See the Market Landing Protocol
I run a corporation

We have been stuck on the same problem for months

When the board goes round in circles and no consultancy brings anything you did not already know.

  • One day, three concepts
  • Our own five-phase method
  • No prior proposal, no hourly rate
See the Divergent Method™
The method

We do not design projects. We design systems.

A project is delivered and it ends. A system keeps working, generates participation, attracts institutions and ends up creating a market that did not exist. That leap has a method of its own, five phases and twenty years of testing.

Phase 01

Question

The first thing is to doubt the brief. The commission that arrives is almost never the real problem.

Phase 02

Understand

Context, players, heritage, regulation and money. Without understanding the ground, no system holds.

Phase 03

Connect

The part that cannot be outsourced: crossing worlds that never spoke to each other and finding the overlap.

Phase 04

Build

Brand, gallery, platform, product. Whatever it takes, actually built and put to work.

Phase 05

Hand over

The system goes to whoever will operate it. If it needs us forever, it was not a system.

See the full Divergent Method™

Divergent

Ten sectors with nothing in common. The same muscle.

We systematised experiential tourism routes in 2010, ten years before the market talked about proximity and data. We applied big data and artificial intelligence to historical prosopography. We patented a textile that funds a foundation. We put semiconductor training inside a chamber of commerce.

HeritageSemiconductorsGastronomy TourismArchaeologyEducation MediaIndustryDiplomacyHospitality

The services, one by one

Birthing Picasso · Institutional film, August 2026
Odisea MalakaImmersive gallery · Málaga
Turrus, Roman TorroxGallery film · Museography
NextFloorIndustry · Raised flooring
First CoastBrand film · Gastronomy

Our own production. Four of the pieces in the full reel.

Work

+30 projects. Not one of them started with a tender.

Dossier de patrocinio de Birthing Picasso
Museography · Platform · Texas and Málaga

Birthing Picasso

The first stable institutional presence of the Picasso Birthplace Museum outside Europe. Museographic script, gallery floor plans in the Griffith Building, identity, bilingual website with its own editorial panel and the full sponsorship machinery.

88Works
30.837Students
$12,85MImpact
137K+Audience
See the case
Visor documental de La Florida
Concept · Platform · Spain and USA

La Florida, digital archive of the Americas

Nobody had applied big data and artificial intelligence to historical prosopography. We designed the model and the viewer that lets you read, transcribe and cross-reference manuscripts from the sixteenth to the nineteenth century.

75.000People documented
46.519Visits 2022 to 2024
See the case
Dossier de USARunway
Brand · Platform · United States

USARunway

A business mobility and soft-landing platform supporting international companies entering the American market, with integrated strategic advice and operational development.

2025Launched
$600Protocol entry fee
See the case

See all 34 projects

Start here

Divergent diagnosis in five questions.

Two minutes. We tell you what kind of problem you actually have and which format solves it. No sign-up needed to see the result.

What you actually needQuestion 1 of 5

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Your diagnosis

Send it to me I'd rather talk

Start the diagnosis again

Twenty minutes, no proposal, no commitment. You tell us the problem and we say on the same call whether we can solve it or not. If we are not the right fit, we tell you who is.
Book a call Read before deciding
Architecture · Furniture · Product · Industrial design
Industrial design

We also draw what you can touch.

Architecture, furniture, product and industrial design are part of the same craft. A cultural system ends up being a gallery that must be built, a structure that must be detailed and a route that must be set out to the millimetre. Four utility models granted by the Spanish Patent and Trademark Office.

Planos A101 y A102 de la galería inmersiva Picasso
Picasso Immersive GalleryCirculation, elevations, breakdown and AV control roomA101 · A102
Dibujos del modelo de utilidad U202032155
Waste heat recoveryCrematorium furnace · Utility model U202032155Patent
Dibujos del modelo de utilidad U202032157
Photovoltaics on funeral structuresUtility model U202032157Patent
Esquema de la mesa de luz FlatLighter
FlatLighterLED and OLED light table · 2010 patentPatent
Figuras de la patente de encuadernación magnética
Magnetic bindingThe clip that replaces sewing and stapling · Utility model ES 1 167 536 UPatent
ICAB, vehículo de recorrido turístico
ICABVehículo de recorrido turístico urbano, concepto y volumetríaConcept
Orbitalcycle, bicicleta de rueda sin buje
OrbitalcycleBicycle with hubless wheelsConcept
Patrón técnico de sombrero
Technical patternExplorer hat, cutting patternPattern
Línea de producto Camino Clothing
Camino ClothingPilgrim outfitting line: catalogue, four and seven piece kits and spec sheets with costsProduct

Design capabilities

What we invented

Five ideas that now walk on their own.

We do not sell them here. They have their own domain, their own clients and their own roadmap. We tell their story because they came out of this head.

Marca de BeatWay

BeatWay

A platform joining the physical and the digital, connecting territories, destinations, institutions and audiences through interactive cultural and tourism experiences.

See the platform
Marca de SIARCH Ecosystems

SIARCH Ecosystems

A digital ecosystem for museums, archives, collections and collaborative research environments. It started as Arcavian in 2019 and now has live proposals in four countries.

See the platform
Marca de USA World Regions

USA World Regions

A strategic platform that amplifies IGCAT across the United States and turns gastronomy, cultural diversity and regional collaboration into a driver of innovation and tourism development.

See the platform
Marca de LayMatic

LayMatic

An editorial platform for hybrid publications and campaigns: writing, layout, publishing and measurement in a single system. Its first title is The Chamber Times.

See the platform
Marca de OpenFrame

OpenFrame

A private art acquisition club built on a single idea: a short selection of works, chosen for quality rather than quantity, with partner galleries and services for the collector.

See the platform
What they say

Don't take our word for it.

An exceptional capacity to connect cultural diplomacy, historical research, creative production and institutional cooperation between Spain and the United States, with a measurable and positive impact on the visibility of Spanish heritage.

Cándido Creis EstradaConsul General of Spain in Miami, 2015 to 2020

He has shared the story of Bernardo de Gálvez with thousands across the United States, from Florida to Texas, and has personally increased awareness of Spain’s role in the fight for independence.

Leanna FreemanVice Mayor, City of St. Augustine, 2010 to 2012

He has been an invaluable partner to the city, giving his time and expertise to cultural development, historical recognition and international collaboration.

City of St. AugustineThe oldest city in the United States

He has played a decisive role as promoter and strategic liaison, facilitating and consolidating relationships with key public institutions.

José María Luna AguilarPublic Agency for the Picasso Birthplace Museum, Málaga

He has consistently shown professionalism, dedication and judgement, and approaches every responsibility with rigour and determination.

Daughters of the American RevolutionNational vice chair for research
Trust

Slow institutions that said yes.

In this business you do not buy a supplier, you buy someone who has already got administrations and boards to move. These are the institutions we work with or have worked with.

Museo Casa Natal PicassoTexas European Chamber of Commerce FoundationCiudad de MálagaCity of St. AugustineRound Rock, TexasRound Rock ChamberSTEM in SchoolsInstituto NautaConsulado General de España en HoustonSt. Augustine Ponte VedraCosentinoEmbassy S&EEGB4 TechnologiesMinisterio de Cultura, Gobierno de EspañaAyuntamiento de Torrox
OverlaB Intelligence · Texas · Florida · California · Europe
Let's start with the question, not the budget

What has nobody been able to solve for you?

Tell us the problem See services and pricing

An answer in under 48 hours, always from a person.