Why the brief is never the problem
Seven cases where reframing the question changed the budget, the client and the outcome.
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Lab
Lab notes.
What makes the word lab credible is not the name, it is publishing what you learn. Open research, methods, mistakes and material you can take away today.
Deck · PDF
OverlaB institutional deck
Nine landscape pages to present the company in a meeting: who we are, the method, the figures, the cases and how to engage us.
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Manual · PDF
Brand manual
Eleven pages with the full identity: mark, clear space, colour, typography, the instrument, the textures and what not to do.
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Download · PDF
Institutional dossier
Who we are, method, cases and capabilities. The document a board needs to justify a decision.
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Guide · PDF
Entering the United States without burning the budget
The seven mistakes that cost a European brand the most in its first year, and what to do instead.
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Template · PDF
How to write a museography tender
Structure and clauses so the tender does not bring you an exhibition that goes dark a month after opening.
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Tools
Things we build for ourselves and leave open.
Prototypes that come out of a real project and stay running. They open in the browser, ask for no account and keep nothing you type.
Tool · In the browser
ArtCodes · A studio for readable codes
A code does not have to look like a code. ArtCodes paints it the way a picture is painted, in planes, shapes and strokes, and then checks the centre of every module so it still scans. Eight treatments, a central emblem and export to SVG or PNG.
Open the toolMethod
Automatic transcription of colonial manuscripts
What works and what does not when applying automatic transcription to Spanish documents from the sixteenth to the eighteenth century.
Museography
Adapting an exhibition route to a commercial building without losing the curatorial reading.
How a cultural candidacy is measured
Real indicators for a region of gastronomy, beyond the number of restaurants.
Entering the United States for six hundred dollars
What a European brand learns in three months of real sales that it never learns from market research.