Four ways to work with us. And one fixed product.
Innovation without a format does not sell, because the client does not know what they are asking for or how long it lasts. These are the formats, with deliverables and duration, and the only service with a public entry price.
We take on three new projects per quarter. The Market Landing Protocol opens cohorts in January, April, July and October.
Market Landing Protocol™
Three months to find out whether your product works in the United States with real sales, not with market research. We place it in selected pilot locations, measure what happens and hand you the decision backed by data.
Product
- Assessment of fit with the American consumer
- Messaging and positioning recommendations
- Brand and packaging adjustments
Positioning and compliance
- Price benchmarking and category mapping
- Guidance on regulatory expectations
- Sales narrative for presentations
Real testing ground
- Placement in retail, fine-food and specialist shops, hospitality, digital channels and pop-ups
- Sales and rotation tracking
- Restocking within the pilot network
Decision Dashboard™
- Sales per location
- Rotation, trends and friction points
- Price sensitivity
- Final report with a recommendation
Additional services on quotation: marketing and public relations, audiovisual production, e-commerce, commercial representation, brand adaptation, business immigration advice and company formation in the United States.
Enter the protocolOperated by OverlaB Intelligence, Inc, a Texas company based in Round Rock. OverlaB acts as a service provider: it does not import, does not distribute and does not buy inventory.
When what you need is the idea, not the execution.
The Divergent Method™ can be hired on its own, with nothing built afterwards. Four formats, from one day to one year.
Divergence session
One day with your management board on a problem you have been unable to unblock for months.
- Prioritised map of opportunities
- Three developed concepts
- Fixed price, no prior proposal
Concept lab
Four to six weeks. From the question to a validated concept, with a prototype and numbers.
- Research and cross-referencing
- Prototype or working mock-up
- Business model and launch plan
Innovation residency
Quarterly or annual fee. We sit on your board rather than sending reports from outside.
- Ongoing advice to leadership
- Opportunity scanning
- Priority in execution
Turnkey system
All five phases: from the question to the system running in your team's hands.
- Concept
- Industrial protection where applicable
- Build and handover
What we build ourselves.
We do not outsource the core. These are the four ways to materialise a system, and all four live in house.
Experience and museography
When the idea has to occupy a space and receive an audience.
- Curatorial script and exhibition design
- Immersive galleries and projection
- Tourism and experiential routes
- Production and installation
- Rights, loans and insurance
Platforms and digital product
When the idea has to run on its own for years.
- ERP, CRM and custom software
- Bilingual institutional websites
- Visitor and wayfinding apps
- Data, documentary heritage and automatic transcription
- Operation and maintenance
Brand and narrative
When the idea has to convince a board, a sponsor or a ministry.
- Identity and graphic system
- Documentary and motion graphics
- Product
- Dossier and sponsorship material
- Publishing and editorial
Architecture, product and industrial design
When the idea has to exist in the physical world and somebody is going to touch it.
- Plans, elevations and gallery setting out
- Furniture and display elements
- Product and packaging design
- Retail units and street furniture
- Patent