OverlaB Intelligence
With
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Francisco S. Guitard
Cultural strategist, entrepreneur and innovation consultant. He works at the intersection of heritage, technology, gastronomy and international development, turning cultural identity, historical legacy and creative industries into scalable ecosystems that connect education, tourism, business and civic participation.
His work is defined by the design of proprietary methodologies and interdisciplinary systems. Through those frameworks he has helped create collaborative ecosystems and emerging cultural markets in heritage interpretation, gastronomy, experiential tourism and international creative industries.
Rather than isolated projects, he builds long-term operational ecosystems capable of generating visibility, participation, institutional collaboration and sustainable economic opportunity across territories and sectors.
- 2008Organises the first international symposium on Spanish heritage in American territories
- 2010Patents FlatLighter, the LED and OLED light table that replaces the fluorescent tube in illustration schools
- 2013Produce Picasso, Art & Sand con la Fundación Casa Natal: más de dos millones de visitantes en seis meses
- 2014Founds Instituto Nauta and patents ProMorrion, the product that funds its operation
- 2016Creates La Florida, the digital and interactive archive of the Americas, with Professor Michael Francis
- 2022Publishes The Chamber Times and releases El Club de los Cantineros, Silver Biznaga at the Málaga Film Festival
- 2024Launches USA World Regions to amplify IGCAT across the United States
- 2025Concept, brand and management ERP for USARunway, the landing platform for the American market
- 2026Leads Casa Natal Picasso Málaga · Texas and presents Málaga House at SXSW
Where what gets built later is decided.
| Organisation | Position | Scope |
|---|---|---|
| OverlaB Intelligence, Inc | Founder and CEO | Texas, United States |
| Instituto Nauta | President | Cultural, educational and technological ties across the Americas |
| Texas European Chamber of Commerce Foundation, with the Picasso Birthplace Museum | COO since 2022 | Silicon Link and Business Through the Art |
| La Florida | Director of innovation and founder | Archive |
| Chair of Mestizaje, University of Málaga | With | Hispanic American cultural relations |
| USARunway Inc | Founder | Business mobility and soft landing in the United States |
| USA World Regions | Founder | Amplifying IGCAT in the United States |
Awards and distinctions.
| Distinction | For |
|---|---|
| Soles de Publicidad | Advertising and communications work |
| First UMA Prize | Best documentary, University of Málaga |
| Two EFI awards | Effectiveness in communication |
| Banner of the year | First prize |
| Best Advertising Copy | London Business School |
| U.S. National Archives Award | Public history and digital heritage |
| Málaga Film Festival | Silver Biznaga, Alimentos de España award for best feature, Cinema Cocina, 25th Málaga Film Festival |
Four territories, two companies.
We operate in Texas, Florida, California and Europe. These are the two companies we contract from.
Calle Clara Campoamor 2, local 4
San Juan de Aznalfarache
41920 Seville, Spain
OverlaB Intelligence, Inc
2530 Crenshaw Dr
Round Rock, TX 78664