Work
Brand · Retail · Spain and Germany
Baladí Gastronomía
Brand and shop network for Iberian produce, from Madrid to Nuremberg.
The record
ScopeSpain and Germany
RoleBrand and retail application
LocationsMadrid, Granada, Fuengirola and Nuremberg
SectorIberian produce and gastronomy
The real problem
Iberian ham is sold as a delicacy and bought as identity.
Outside Spain, ham competes on the delicatessen shelf next to products with nothing in common. The move was to build a brand that explains not the product but the origin, and to take it into physical space so the shop does the work the packaging cannot.
What we built
01
Identity
Baladí Gastronomía brand, with its own lettering and application system.
02
Retail
In-store application, with signage, graphic interior design and point-of-sale material.
03
Expansion
Brand adaptation for the opening in Germany.
4Retail locations
2Countries
Pieces
The brand
Credits
DirectionFrancisco S. Guitard, OverlaB Intelligence
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