Work
Concept · Brand · Wine
Battle of Wines
Turning tasting into competition and the cork into the game piece.
The record
ScopeSpain and international markets
RoleConcept, brand, dossier and protection
ProtectionRegistered European trademark
LineCork will roll
The real problem
Wine is communicated as if the buyer already knew. They almost never do.
The sector talks vintages, soils and ageing to an audience that just wants to choose well in front of their friends. The move was to replace solemn tasting with a competition mechanic where the cork decides, turning learning into a game without giving up a serious product.
What we built
01
Concept
A head-to-head mechanic between wines, with the cork as the playing piece and the game as the format for discovery.
02
Brand
Battle of Wines, with the line Cork will roll, identity and engraving-style illustration.
03
Protection
European trademark registration.
04
Dossier
Presentation document for wineries, distribution and events.
1European trademark
2Formats: event and product
Pieces
Dossier cover: Cork will roll
Credits
Concept and directionFrancisco S. Guitard, OverlaB Intelligence
Next caseBaladí Gastronomía