First Coast, World Region of Gastronomy
Reading five hundred years of cultural blending as a food corridor and turning it into the first American region of gastronomy.
Food was not the heritage. The blending was.
The region had restaurants, beaches and five hundred years of unconnected history. The region-of-gastronomy category existed in Europe and had never reached the Americas. The move was to stop selling a destination and start selling cultural continuity: five hundred documented years of mixed cooking, from St. Augustine to Savannah, the one asset no other US region can claim.
Umbrella brand
USA World Regions as the platform that amplifies IGCAT across the United States, with First Coast as its first operating region.
International candidacy
Dossier, membership protocol and presentation to IGCAT, with the Barcelona World Region Summit as the showcase.
Member recruitment
Leaflet, membership agreement, official certificate and sponsorship material for restaurants, producers and hotels.
Platform
Website, management panel and member system with commissions, plus the BeatWay deployment for visitors.
2030 candidacy leaflet with the partner ecosystem
Frame from the brand film
The umbrella platform: USA World Regions