Málaga House · SXSW
The umbrella born in collaboration with SXSW, where southern Europe’s tech industry meets the Texan one.
At SXSW there are houses from half the world. None from Málaga.
Málaga has southern Europe’s largest semiconductor hub and a growing creative industry, but in the week the United States looks at innovation it had nowhere to host anyone. The brief was an event. The right question was different: what infrastructure keeps the relationship alive the other fifty-one weeks of the year. The answer was an umbrella with two operating ends underneath it, New Malaka in Europe and USARunway in the United States, each with its own company.
Brand and programme
Málaga House identity, content programme and trade-fair kit: roll-ups, leaflet, credentials and official invitation.
Institutional launch
Signing of the Casa Natal Picasso Málaga · Texas initiative at the Lady Bird Conference Room, with the Birthplace Museum, Round Rock and the chamber.
A permanent bridge
Connection with USARunway so the companies that meet in March have a landing path in April.
Trade-fair roll-up: where Austin meets Málaga
The landing platform that gives it continuity
Initiative brand signed at the event