Work
Brand · Hospitality · Jerez
Señora Xerez
A complete identity for a hospitality project in Jerez: from the name to the table.
The record
ClientSeñora Xerez
ScopeJerez de la Frontera
RoleName, identity and application
DeliveredManual, menu and signage
The real problem
Jerez has more brand equity than almost anywhere in Spain, and hardly anyone uses it.
Sherry is one of the world's most recognised denominations, and local bars usually give it up for fear of looking dated. The move was to lean on the name and the typography of the territory instead of running from them, modernising by reduction rather than by rupture.
What we built
01
Identity
Name, logotype and graphic system with versions and usage.
02
Application
Menu, signage and table code system.
03
Production
Print-ready artwork for local printers.
1Brand built from scratch
Pieces
Identity manual
Credits
DirectionFrancisco S. Guitard, OverlaB Intelligence