Spanish Legacy of the U.S.
The private initiative where it all started: putting the Spanish legacy in the United States into circulation through exhibitions, publications and city twinnings, not through protocol events.
The Spanish legacy in the United States had embassies, and had no audience.
There were commemorations, speeches and plaques, and almost no cultural product an ordinary person could consume on a Sunday. The starting mistake was treating it as diplomacy. The reformulation was to treat it as programming: if you want the legacy to exist, there has to be an exhibition you can visit, a book you can buy, a graphic novel a fifteen year old reads without being told to, and a food week you can go and have dinner at.
Brand and dossier
Identity for the initiative and a Spanish-English dossier in parallel, with both languages at the same rank.
Exhibitions
A touring exhibition programme, with Goya. Los Caprichos and Picasso Art and Arena among the main pieces.
Publications
The Hispanic Patriot by Edward Rosset, and the graphic novels The Adventures of Bernardo de Gálvez and The King of Mississippi.
Twinnings
Pensacola and Macharaviaya, and the universities of Málaga and Texas A&M San Antonio.
NAUTA Institute
Work with the UNED to found the institute that later produced the La Farola museum project.
Bilingual dossier of the initiative
Catalogue of the Goya. Los Caprichos exhibition