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Work Museography · Audiovisual · Torrox, Málaga

Torrox interpretation centre

Two thousand years of a town told in animated watercolour, from Roman Turrus to contemporary Torrox.

Torrox interpretation centre
The record
ClientTorrox Town Council
ScopeAxarquía, Málaga
RoleScript, audiovisual production, video mapping and room applications
DeliveryTurnkey
PiecesFull film, four eras in vertical and horizontal, welcome film and route mapping
The real problem

A small town cannot compete with a large museum. It can compete with its story.

Torrox has a Roman villa, an Andalusi history and an old quarter almost nobody knows how to read. On a municipal budget no archaeological object competes with a capital city, so the move was to stop exhibiting objects and start telling time. Animated watercolour shows what no longer exists, which is exactly what a site cannot show.

What we built
01

Script by era

Four historical layers, from Roman Turrus to contemporary Torrox, with hand-drawn animated cartography of Al-Andalus.

02

Audiovisual production

Main gallery film plus standalone pieces in vertical and horizontal format for each era, reusable on social media and municipal screens.

03

Route video mapping

Projection over a model and a plan to explain the routes across the municipality.

04

Room applications

Interactive pieces for visitors, integrated into the rest of the route.

4Historical eras
2,000Years of narrative
7Audiovisual pieces
2Formats per piece
Pieces
Turrus, Roman Torrox in animated watercolour

Turrus, Roman Torrox in animated watercolour

Andalusi cartography: the cora of Rayya

Andalusi cartography: the cora of Rayya

Credits
DirectionFrancisco S. Guitard, OverlaB Intelligence
ClientTorrox Town Council
Next caseCognitive accessibility for the Málaga Cemetery Park